Wednesday, July 31, 2013

How to Make a Wallpaper Backdrop




One of my favorite parts of my job is styling the home photo shoots. The photos are used in catalogs and for advertising. They are also the number one time when I get to imagine something and create my dreams. I love it! In June I put together a shoot at a local farm. I had pinned this image of a wallpaper backdrop that I loved (here's a link to my store display Pinterest board). Here’s what I liked about it- it incorporated wallpaper (one of my favorite mediums), it was feminine, and I could make it. But I searched everywhere for instructions on how to make it and I couldn’t, so here’s how I recreated this backdrop in case anyone else wants to recreate.
1.       I went to the closest wallpaper shop to my work (Wallpaper Warehouse for Utah locals) and brought my inspiration picture printed out. The store associate was amazingly helpful! We put together coordinating wallpaper that mimicked the inspiration. She helped me know how much to buy- I bought one double roll and two partial rolls. The rest of the wallpaper was sample pieces that she gave me (so nice! They were small pieces, but did the job). I spent around $45 on wallpaper and got seven different varieties.

2.       My biggest concern was what I would use for the backdrop? I considered wood from Home Depot first, but I knew that would be expensive and heavy. And when you are dealing with photo shoots, believe me; you move enough things that you don’t want to worry about a really heavy backdrop. Then I had foam core recommended to me- you can paint or wallpaper it, it’s light, and relatively cheap. I got a ten foot by four foot section from a local printer for $100.
3.       The huge piece of foam core was delivered to my work and the first thing I did was cut off a four foot section off the top. The best way to cut foam core is with a straight edge and an exacto knife. Mark with a pencil where you want to cut and score the line with the exacto knife. Keep consistent pressure and continue to cut deeper and deeper with the knife. Soon you will hit the back and you will have a really smooth cut.
4.       Now it’s time to wallpaper! I filled a plastic bin with water and started with the beige toile wallpaper since it covered the largest section of the board. It was pretty low pressure since the look of the backdrop is peeling wallpaper on a wall that is old and has been wallpapered multiple times. For the jagged edges, I just ripped the wallpaper before getting it wet. Then I would book the wallpaper, soak it for 15 seconds, and put it on the board. I used a wallpaper tool to push the seams down. I wasn’t perfect with this and many of the seams were popping up. But, like I said, perfection was definitely not the goal.

5.       Once the beige wallpaper was done, I kept adding other colors until I was happy with how it looked. I next did the blue wallpaper since it was the next largest section and then did the white with mini flowers. It took me about two hours to wallpaper the whole thing and clean up. I left it on the floor to dry and scheduled someone from our warehouse to pick it up and deliver it with the rest of the furniture (even with cutting it down, I was concerned it wouldn’t fit in my car).

6.       I was also concerned with how I would stand up the backdrop. I taped the piece of foam core to the back of the backdrop thinking it would do the trick, but it didn’t stick or hold up the height of the backdrop. On location, we just propped a chair that we weren’t shooting and it stood up just great. Side note, the spare piece of foam core worked great as a reflector for the photographer- bonus!
So that is how I made a wallpaper photo backdrop! Below are the professional photographs of the wallpaper in action (photographer credits on all below photos: Grant Heaton). I love how it turned out, so pretty and very shabby chic! For more photo shoot pictures that I styled, click here.





Monday, July 29, 2013

Power Hour




As part of the blog, I wanted to share inspiration on how to love your job and do your best work. I was recently reading about how important starting your day off right is- the first hour or the “power hour” sets the tone for the rest of your day. In “48 Days to the Work you Love” Dan Miller goes through his morning routine and reports “Many of my most creative ideas have come from this protected time of the day… I am invigorated, motivated, and ready to face anything the day may bring.”
So, my mornings didn’t use to be the most productive. I would wake up at 6am with my husband, make his lunch, have breakfast with him and then go to bed until the last second when I would rush to get ready for the day. I felt tired and cranky most of the day. But I got so much sleep!
Here’s how the first hour of my day goes now- wake up at 6am with my husband, make his lunch, eat breakfast while reading an inspirational/uplifting book, run 2-3 miles while listening to positive fast paced music while telling myself and my dogs that we can do hard things, shower while I plan my day. Let me tell you, my days run much better when I start them by being productive and positive! I start my work day better and the whole day is filled with more purpose.
According to this article in Forbes (it’s a great read!), try to start your morning with the following:
Stillness/Gratitude
Preparing
Overviewing/Planning
Helping
Digging In
Tackling something new
So what do you think? Does it make a difference how you start your day? 
P.s. I have a fun how to scheduled for Wednesday on making a wallpaper backdrop for a showroom or photo shoot!
P.p.s the link for "48 Days to the Work you Love" is an affiliate line. Regardless, I really, really loved that book! I checked mine out from the library and would suggest it if you aren't happy with your current job.

Thursday, July 25, 2013

Merchandising Display- Photo Board




While I was traveling to Oxford, England this spring, I took the below picture of a store window thinking that I could recreate the idea. I finally got around to it. Here was my idea- collect pictures of my work’s product in people’s homes and display them in our stores so that I could inspire customers on how beautiful the furniture looks in homes. Here’s how I executed it:
1.       I bought an $8 frame from a local thrift shop

2.       I bought spray paint (Catalina Mist in Satin by Krylon) from Michaels for $4

3.       I took out everything from inside the frame and spray painted the frame on my balcony. Since it was going from dark brown to a light blue it took the whole bottle and 5-6 coats

4.       I bought chicken wire from Home Depot for $7. FYI, they call it poultry netting. Here’s a tip, buy your wire first and then buy your frame. The wire wasn’t big enough to fill the opening on the big frame I bought, so I had to use the old mat for the chicken wire to fit (not exactly what I was envisioning, but it worked)
5.       Attach your chicken wire to your frame. I used packing tape to attach it to the back of the mat- the chicken wire was a bit of a pain to work with, but I finally got it work. Stapling the wire directly to the frame would be easiest.


6.       Print your pictures. I wanted my pictures to be Instagram photos. Here’s the easiest and cheapest way I have found to print Instagram photos- save them on a disk or jump drive, go to Walmart and use their HP kiosk, import your photos and de-select “auto crop” on each photo. I had 20 photos printed, it took 7 minutes and cost $5. I printed them in a 4”x6” format- the pictures print with two white bars on each side of the photo that you have to cut off. The photos end up being 4” square.

7.       Attach your photos onto your frame. I used mini clothes pins. I added a chalkboard that I already had behind the frame so I could write on the board my message. I used a chalk pen to write on the board- I bought it at a local display store but you can also get them from Hobby Lobby. I also added an occasional chair and pillow so it was more inviting right inside the door. Another thing I could have done is to invite customers to use a specific hashtag on Instagram to show how they used the furniture in their homes.
So there you have it! I am really happy with the way it turned out and have gotten lots of good feedback! What I like about this project is that the frame is totally reusable for other projects and you can easily add more photos to the board.


Wednesday, July 17, 2013

A Little About Me




Hi, my name is Ashley! I am a Visual Merchandiser for a chain of 10 furniture stores based in Salt Lake City and I love my job. For awhile I have thought about starting a merchandising blog, and I am finally making that dream a reality. When I decided to start this blog, I sat down and wrote out my goals I want to achieve with this blog and I wanted to share those with you:

  • ·         Learn more about merchandising

  • ·         Share my passion with others

  • ·         Become an authority in the field of merchandising (for furniture and home decor)

  • ·         Keep being inspired to do my best job and pass that inspiration on to others


So there you have it! I also thought I would do a quick introduction with my background. I grew up with three sisters in a very happy home. My mom shared with us her love of reading. When I was in the fifth grade I read a book (“The Secret Garden” by Julie Andrews) that describes a little cottage the orphan girl runs off to. I could see the cottage so vividly in my head that I recreated it with a cardboard box, scraps of wallpaper, and shells for the bookshelf. My mom showed it off to my aunt and cousin when they were visiting. My cousin saw it and said “Ashley should be an Interior Designer!” and from then on, I knew what I wanted to be when I grew up.
In 2003 I attended to FIDM (the Fashion Institute of Design and Merchandising) in Los Angeles and received an Associate’s degree in Interior Design. While going to school, I participated in two internships. The first was with Ruthie Sommers at her store Chapman Radcliff. The second was at another small furniture store called Noble House Interiors. At both internships I was introduced to interior design and merchandising and started to learn the basics.

In 2005 I graduated and started looking for my first “real job.” I had many interviews, but the best fit was as a visual merchandiser at a furniture store- Hamilton Park. It was the perfect job for me! I loved creating new and inspiring vignettes that helped sell furniture. I worked with a few different bosses and coworkers and learned many things I still use every day today. I worked with high-end furniture brands like Henredon, Marge Carson, Drexel Heritage, Ralph Lauren, and more. I loved it! My favorite part of my job was doing furniture launches. When a new set of furniture would come in we would re-do a showroom with paint, rugs, and lighting. Then we would merchandise the furniture and accessories. Last, we would create invitations, choose food and music to make the furniture come alive and present the new collection to the designers.

In 2008, I changed gears and became a wedding planner at a local reception center. I loved working with brides to create their dream wedding. I got to coordinate décor, flowers, invitations, and food. The best part was seeing the bride’s vision coming together and, of course, I am a sucker for a beautiful ceremony. After a year and a half as a wedding planner I was advanced to the manager. I missed being creative everyday, but embraced the times I could like our annual wedding show.

In 2011, I found a replacement job (and my current job) - I became a visual merchandiser once again at a furniture store. This time it is for a chain of 10 stores that I take turns visiting. I spend a lot of my time teaching stores how to display items so that they sell quickly. I love coming up with innovative displays and implementing them in the stores. Being creative everyday is a dream come true for me. I also get to be the stylist for our photo shoots, the spokesperson for all home media, and I am the designer for all new store openings (I have done three so far). I love, love my job and can’t wait to share that passion with each of you!

I have the world’s best husband and we have two dogs- Derek and Lucy. They are King Charles Cavalier Spaniels and are the sweetest. We live in Bountiful, Utah.
So there you have it! I hope to be posting the following:

  • ·         Practical merchandising tips

  • ·         Beautiful store examples

  • ·         Introduce other successful merchandisers

  • ·         The history of merchandising

  • ·         Share lots of tips and inspiration on how to keep inspired at work and to do your best possible job