Merchandising Rifle Paper Co.

I am obsessed with Rifle Paper Co.’s prints- they are so bright + beautiful! I was recently looking through their Instagram feed and saw some gorgeous images of their shop that I wanted to share with my readers (if there are any- fingers crossed. I know I have been a lousy blogger). Anna Bond (the owner) wrote a few blog posts about the store opening in 2010 in Winter Park Florida. Here are my favorite parts-

1.       It took 10 months to put together the store so they could do it debt free. I know that has nothing to do with merchandising, but I do think it is smart.

2.       The space is 1500 square feet- they have a studio in back and the 300 sq. foot store in front

 

1.       The store has wood floors, white walls (Benjamin Moor Ballet White), white trim and custom shelving. I think this is the perfect combination- I have done some new store planning where I used a similar concept and I should have pictures of the finished product next week!

 

1.       The red pendent lights were from Anthropologie and the furniture is vintage or built by the team that made the shelves (Hog Eat Hog)

The wood they used was salvaged or local and they painted the floor with a mix of stain and milk paint and then topped with wax to create a vintage look.

1.       The custom shelves around the windows and the card shelves are perfect for displaying the paper goods

1.       They have a record player in the shop they play for ambiance (I am loving record players right now so I think this detail is perfect)

1.       The window displays are switched seasonally and are so happy and colorful- just like the cards. Don’t you love the words on the windows?

1.       Rifle Paper Co. also has a booth at the New York Stationary show. I thought I would include a few images of the booth as I thought it was inspirational for merchandising as well. (p.s. one of my favorite images below is the progress shot of the patted pattern they made for their booth- amazing!)

1.       Lastly, I love this photo of their studio- aren’t the dark walls delicious?!?

Note, all pictures above are via the RiflePaper Co. Instagram feed.

p.s. I tried my hand at painting a Rifle Paper Co. inspired piece and pretty much failed. But it was fun to try- I have never painted with gouache before, but it’s a great medium (and what is used on the Rifle Paper Co. art). It’s thicker and more vibrant than watercolors but not acrylic paint. Plus, it can be cleaned up with water.